Leadway Assurance recently partnered with the Federal Road Safety Corps (FRSC) to promote road safety advocacy and reward safety-compliant motorists through the Arrive Alive campaign.
Leadway Assurance and the FRSC have worked together on road safety advocacy for years.
The partnership has been further strengthened with the launch of the Arrive Alive campaign, which aims to deepen public awareness of responsible driving, promote safer road behaviour, and encourage better compliance with road safety regulations among motorists. The initiative also aims to reduce preventable road accidents and reinforce a stronger culture of safety among road users across Nigeria.
As part of the campaign, a webinar titled “Arrive Alive Because Life is Priceless” was held on 6 May 2026. The session featured the FRSC Lagos State Sector Commander Corps Commander, Kehinde Hamzat, and Leadway’s Head of Technical Risk Management, Otuyemi Olatunde, who shared practical insights on essential vehicle safety items every motorist should have, including first aid kits, fire extinguishers, and discussed major causes of road accidents such as driver distraction, negligence, and unsafe road behaviour.
The speakers also addressed common misconceptions among motorists and emphasised the importance of proactive safety measures to prevent avoidable road traffic incidents.
The webinar was followed by live sensitisation engagements at the FRSC office in Ojota and the Ojota Motor Park in Lagos on 7 May 2026. During the engagements, private and commercial motorists were educated on safe driving practices, compliance with traffic regulations, and responsible road use.
Motorists who demonstrated compliance with safety requirements, including seat belt use, possession of complete vehicle documentation, and availability of required safety equipment in their vehicles, were recognised and rewarded as part of the campaign’s behavioral reinforcement strategy.
Executive Director, Technical & Operations, Leadway Assurance, Olufunmilayo Amanwa, commenting on the campaign, said, “The ‘Arrive Alive’ initiative reflects our long-standing commitment to protecting lives beyond insurance coverage.”
According to data released by the Federal Road Safety Corps (FRSC), Nigeria recorded a total of 10,446 crashes across the country in 2025, an increase of 9.2 percent from 9,570 in 2024, with deaths resulting from last year’s crashes put at 5,289 persons.
She added that “These data points reinforce the urgent need for sustained road safety awareness and behavioural change among motorists and commuters alike. By promoting safer driving habits, we are contributing to the reduction of preventable road traffic accidents and supporting the development of a more responsible road culture in Nigeria.”
Also, The FRSC Lagos State Sector Commander, Corps Commander, Kehinde Hamzat, commenting on the partnership, said, “Our collaboration with Leadway Assurance on the ‘Arrive Alive’ initiative strengthens ongoing efforts to improve compliance with road safety regulations across Nigeria. We continue to emphasise that most road traffic crashes are preventable when motorists make responsible decisions on the road. This initiative reinforces our shared commitment to saving lives and promoting safer road use nationwide.”
The partnership reflects strengthened collaboration between the private sector and regulatory authorities to address road safety challenges in Nigeria. It underscores a shared responsibility to promote road discipline, deepens public awareness of safe driving practices, and encourages sustained compliance with traffic regulations. It is expected to contribute to a reduction in preventable road traffic incidents, improved road user behaviour, and a stronger culture of accountability among motorists in Nigeria.

emPLE, a licensed insurance company in Nigeria, paid more than N7 billion as claims to its policyholders in 2025, reaffirming its commitment to empowering individuals, families, and businesses with the financial support needed to rebuild after losses caused by life and business uncertainties.
Amid evolving industry dynamics and regulatory expectations under the Nigerian Insurance Industry Reform Act (NIIRA) 2025, emPLE demonstrated resilience and operational strength, serving hundreds of policyholders across its Life and General Insurance Businesses. This milestone reflects the company’s growing capacity and tenacity in standing by customers when it matters most.
Beyond the numbers are real stories of impact.
Within its Life Insurance Business, emPLE paid more than N4.1 billion in claims.
Similarly, emPLE’s General Insurance business recorded more than N3.6 billion in claims payouts across critical sectors, including, energy, engineering, motor, marine cargo, and marine hull. These payouts underscore emPLE’s role as a trusted partner for businesses navigating operational risks and disruptions in the Nigerian economy.
Speaking about the company’s performance, Olalekan Oyinlade, CEO of emPLE General Insurance Limited, said, “Insurance, at its core, is a promise, a sacred obligation to provide support in times of adversity, and in 2025, we honoured that promise”.
He added, “As the industry evolves, particularly amid reforms shaping our operating landscape, we remain focused on strengthening our underwriting discipline, improving claims efficiency, and building a more resilient business that consistently delivers value to our customers and stakeholders.”
Also commenting, Jolaolu Fakoya, Managing Director of emPLE Life Assurance Limited, said, “In Life Insurance, our role in providing reassurance in moments of uncertainty is close to our heart. We see this in the story of a 47-year-old breadwinner whose passing from heart disease could have left his family vulnerable, yet they received a N112 million payout that ensured continuity and stability. We also see this in a mother who, despite losing her son, still received a ₦21 million gift from beyond, which only insurance can make possible. In another instance, a family received ₦205 million following the loss of a 55-year-old loved one, reinforcing the role insurance plays in preserving dignity and financial security in the face of loss”. He further stated, “As we look ahead, we are focused on deepening insurance penetration by simplifying access, improving customer experience, and reinforcing trust. Our ambition is to ensure that more Nigerians understand the value of insurance and benefit from it when it matters most.”
This milestone reflects emPLE’s continued growth and its commitment to delivering on its core promise, transforming insurance from a transactional necessity into a dependable support system that empowers people and businesses to face the future with confidence.
About emPLE
emPLE is a Nigerian insurance brand operating through emPLE General Insurance Limited and emPLE Life Assurance Limited, focused on delivering accessible protection solutions grounded in governance discipline, operational excellence, and sustainability principles.

Heirs Insurance Group has announced the launch of its multi-language generative AI assistant, Prince AI, marking a major milestone in its digital transformation journey and reinforcing its commitment to making insurance simple, accessible, and inclusive. 
The launch comes as the Group approaches its fifth anniversary, highlighting five years of redefining insurance through innovation, customer-centricity, and technology-driven solutions. 
With Prince AI, Heirs Insurance becomes the first insurer in Nigeria to deploy a multi-language generative AI assistant, setting a new benchmark for customer engagement in the industry.
The AI-powered assistant delivers instant, intelligent responses not only to customer requests about Heirs Insurance products, but also to broader insurance enquiries, helping users understand coverage options, assess their needs, and identify the right policies for their unique situations.
Built with accessibility at its core, Prince communicates fluently in multiple local and international languages, including English, Yoruba, Igbo, Hausa, French, German, Spanish, Portuguese, Chinese, and many more, breaking down language barriers and enabling more customers to engage confidently with insurance in the language they understand best. 
Beyond handling enquiries, the AI assistant enables customers to purchase and renew policies, initiate and track claims.
The chatbot is available across WhatsApp, the SimpleLife Mobile App, and the Heirs Insurance website, delivering seamless, always-on service experience across multiple digital touchpoints. 
Speaking on the launch, Peace Okhianmhense-Philips, Chief Digital Officer, Heirs Insurance Group, said: “Prince AI represents the next phase of our digital evolution. By embedding generative AI into our customer experience, we are not only improving speed and efficiency but also humanising insurance. This innovation allows us to connect more meaningfully with our customers, anticipate their needs, and deliver support that is instant, intelligent, and accessible.”
Built on adaptive intelligence, the AI Assistant continuously refines its capabilities through every interaction, ensuring customers receive increasingly accurate and relevant guidance. Where personalised counsel is required, Heirs Insurance’s seasoned representatives stand ready to provide expert advice and clarity, ensuring a hybrid experience that blends the speed of automation with the empathy of human support.
Heirs Insurance Group is the insurance arm of Heirs Holdings.