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Insurers Strive To Deepen Penetration With Innovative Products, Excellent Service Delivery

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By Sola Alabadan

Nigerian insurers are creating value for stakeholders through innovative products and excellent service delivery in line with their determination to increase insurance uptake and deepen insurance penetration in the country.

Some of the companies known for prioritising innovative products and excellent service delivery include Universal Insurance Plc, Guinea Insurance Plc and Norrenberger Group.

Today, one of the Universal Insurance products, ‘Keke PASS’, is receiving commendations from tricycle owners across the country.

Speaking during the launch of the product in Aba, the Managing Director, Universal Insurance, Mr. Benedict Ujoatuonu, said the product became necessary because conventional insurance products do not take into account the peculiarities of ordinary Nigerians.

Ujoatuonu said: “Keke Pass is Keke Passenger Assurance Safety Scheme and it is intended to provide some personal accident cover for the riders and their passengers in terms of injury, death and third-party liability while riding their Keke. Beyond the unique benefits this product provides for the riders, it makes it affordable because it is cheaper.

“It is also very flexible. This is because we are dealing with people in the lower cadre. The product is technologically driven, end-to-end, and sold via an electronic platform. With your mobile device, you can have access to it.$

The Tricycle Owners Association of Nigeria (TOAN) and Aba Tricycle Riders Integrated Welfare Association (ATRIWA) commended Universal Insurance for launching the product.

Guinea Insurance, among other lines of products, offers both Third-Party Motor Insurance and Comprehensive Motor Insurance. The third-party Motor Insurance covers third parties who are affected by an accident only, while the Comprehensive variant covers both the insured and third parties affected by an accident.

Third-party motor insurance is one of the six compulsory insurances stipulated by the Insurance Act 2003, which guides insurance operations in Nigeria. It represents the legal minimum level of motor insurance cover any motor vehicle or Tricycle owner should have to qualify to ply Nigerian roads and stipulates compensation to accident victims.

Guinea Insurance’s comprehensive motor insurance provides cover for loss of or damage to the motor car resulting from accidental collision or overturning, loss or damage resulting from fire or theft and unlimited liability for death/bodily injury to third parties.

The Company offers a discount on the premium payable for every policy and Free Tracking device installation subject to the value of the vehicle as additional incentives.

In a bid to ensure seamless transactions and enhance customers’ experience, Guinea Insurance has launched a revolutionary self-service motor insurance e-portal that allows customers to purchase motor insurance products in less than two minutes.

The Managing Director, Guinea Insurance, Ademola Abidogun, said that the motor insurance portal was launched to provide the insuring public with unlimited access to make real-time purchases from anywhere and whenever they needed to.

According to him, the portal gives customers the freedom to buy authentic and reliable motor insurance policies without any geographical barrier; insofar as the vehicle is within the Nigerian land borders.

“As it stands today, consumer behaviour is undeniably shifting and favouring effortlessness more than before, whether by simply engaging with a business quickly and conveniently or by easily accessing the most relevant information to meet their individual needs. Our customers nationwide would be able to choose and make informed decisions to purchase motor insurance products that best suit their insurance needs.”

Norrenberger Group, apart from its existing products such as Engineering Insurance, Bonds, General Accident Insurance, Fire and Special Perils, Motor Insurance, and Marine Insurance, is developing insurance products that will enhance and support climate change in all ramifications.

The Managing Director, International Energy Insurance (IEI) Plc, subsidiary of Norrenberger Group, Mr. Olasupo Sogelola, speaking on the sideline of the just concluded 50th Conference and Annual General Assembly of the African Insurance Organisation (AIO) in Windhoek, Namibia, said insurance has to move towards supporting climate change, starting from the impact of climate change especially on agricultural products in Nigeria.

Sogelola said IEI is developing products to enhance and support climate change in all ramifications. “For us at IEI, we are developing products to enhance and support climate change in all ramifications.

The three companies are known for best-in-class service delivery.

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CIIN Takes Insurance Education To Markets, Malls In Lagos

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The Chartered Insurance Institute of Nigeria (CIIN) recently organized Community Outreach and Roadshow in Lagos, as part of its broader mission to deepen insurance awareness and improve financial literacy among everyday Nigerians.

Held across key commercial hubs in Lagos, the roadshow made impactful stops at Sabo, Bariga, Oyingbo Market, Shoprite Ikeja, and SPAR Tejuosho, where the public was engaged on the relevance of insurance in everyday life.
Through vibrant street activations, interactive sessions, and one-on-one engagements, the initiative focused on demystifying insurance and breaking down its benefits in relatable terms.

At each location, insurance practitioners were on hand to share insights, answer questions, and distribute informative materials that addressed common misconceptions about insurance and highlighted the ease of access to insurance products tailored for individuals, traders, and small businesses.

Speaking on the initiative, the Head of Brands and Event, Rex Insurance, Emmanuel Ndoh noted: “Insurance is not a luxury; it’s a necessity. We are proud to be part of this collaborative effort with CIIN to take insurance education directly to the people—where they live, shop, and work. Our goal is to build trust and show that with Rex Insurance, you’re not alone.”

This outreach effort is part of the programmes of the Insurance Week organised by the nation’s insurance industry to make insurance simpler, more accessible, inclusive and become a household name in the country.

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Universal Insurance, NHIA, PTAD, Rite Foods, Sponsor NAIPE 2025 AGM

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The Universal Insurance Plc, National Health Insurance Authority (NHIA), Pension Transitional Arrangement Directorate (PTAD), as well as Rite Foods Limited, will be sponsoring the 2025 Annual General Meeting (AGM) of the Nigerian Association of Insurance and Pension Editors (NAIPE) on July 8 in Lagos.
NAIPE is the umbrella body for journalists covering insurance and pension sectors in Nigeria.
Companies that sponsor the AGM have the unique opportunity to market their products and services to NAIPE members during the event who will in-turn push out the information to the general public through publication of stories and analysis in their mediums and platforms.
Stories generated from the event will be in the media for over one month.
The Universal Insurance Plc is one of the nation’s largest personal lines insurer with over N8 billion in assets, selling eight major lines of insurance, including auto, property and commercial.
Universal Insurance offers a broad spectrum of insurance products for all types of businesses, corporate and individuals with unique services delivery.
According to Universal Insurance Plc, “Our vision is to be a dominant, specialised non life insurer in Nigeria, creating and delivering value to stakeholders while our mission is to offer specialised non life insurance protection to clients inspired by innovation, efficiency and prompt claims settlement.”
The National Health Insurance Authority (NHIA) was established under the National Health Insurance Act which was signed into law on 19 May 2022, replacing the National Health Insurance Scheme Act of 1999.
As of today, data shows that about 20 million Nigerians are covered by the scheme.
NHIA offers several benefits, including financial protection against high medical costs, access to quality healthcare services, and a comprehensive benefits package that covers a wide range of medical needs.
Meanwhile, the Pension Transitional Arrangement Directorate (PTAD) was established in 2013 and drawing its mandate from the Pension Reform Act of 2014, PTAD was tasked with consolidating and managing pensions under the Defined Benefit Scheme (DBS) for pensioners who retired on or before June 30, 2007 and did not transit to the Contributory Pension scheme.
PTAD has marked a significant milestone of revolutionising Nigeria’s public sector pension administrative system.
When the Directorate was created, it inherited a host of challenges that had long plagued the legacy pension offices. These offices, comprising the Police, Customs, Immigration, Prisons, and the Civil Service, as well as the Boards of Trustees of Treasury funded Parastatals, Universities and Research Institutions and Agencies, were historically managed in a fragmented, inefficient, and underfunded manner. By 2004, this mismanagement had culminated in pension liabilities exceeding N2 trillion.
At the helm of affairs of the Directorate is the Executive Secretary, Tolulope Abiodun Odunaiya, a dynamic and results-oriented professional with a proven track record of managing complex workflows and consistently driving measurable outcomes. She was appointed to the position in November 2024, by President Bola Ahmed Tinubu.
Rite Foods Limited is the producer of Bigi Drinks, Fearless Energy Drinks, Sosa Fruit Drinks, and Rite and Bigi Sausage Rolls.
The company ably led by managing director/CEO, Mr. Seleem Adegunwa, believes in the power of innovation and its potential to change the recycling business.
As Nigeria’s top food and beverage manufacturer, it said: “we are committed to helping recyclers to adopt cutting-edge techniques to recycling plastic trash, particularly in coastal areas, among other Corporate Social Responsibility (CSR) initiatives.”

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NAICOM Issues New Licenses To SanlamAllianz After Merger

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The National Insurance Commission (NAICOM) today handed over new licenses to SanlamAllianz Life and General Insurance Nigeria Limited in Abuja.

Commissioner for Insurance, Mr. Olusegun Omosehin, emphasised the ccommission’s commitment to supporting the growth of insurance entities in the country, while ensuring strict compliance with regulatory requirements.
He urged the companies to prioritize good corporate governance, stability, and timely claims settlement processes.

The Commissioner reiterated NAICOM’s dedication to removing unnecessary bottlenecks and improving the insurance industry’s overall performance.
He expressed confidence that the merger would enhance the companies’ capabilities and contribute to the industry’s growth.

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