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Insurers Strive To Deepen Penetration With Innovative Products, Excellent Service Delivery

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By Sola Alabadan

Nigerian insurers are creating value for stakeholders through innovative products and excellent service delivery in line with their determination to increase insurance uptake and deepen insurance penetration in the country.

Some of the companies known for prioritising innovative products and excellent service delivery include Universal Insurance Plc, Guinea Insurance Plc and Norrenberger Group.

Today, one of the Universal Insurance products, ‘Keke PASS’, is receiving commendations from tricycle owners across the country.

Speaking during the launch of the product in Aba, the Managing Director, Universal Insurance, Mr. Benedict Ujoatuonu, said the product became necessary because conventional insurance products do not take into account the peculiarities of ordinary Nigerians.

Ujoatuonu said: “Keke Pass is Keke Passenger Assurance Safety Scheme and it is intended to provide some personal accident cover for the riders and their passengers in terms of injury, death and third-party liability while riding their Keke. Beyond the unique benefits this product provides for the riders, it makes it affordable because it is cheaper.

“It is also very flexible. This is because we are dealing with people in the lower cadre. The product is technologically driven, end-to-end, and sold via an electronic platform. With your mobile device, you can have access to it.$

The Tricycle Owners Association of Nigeria (TOAN) and Aba Tricycle Riders Integrated Welfare Association (ATRIWA) commended Universal Insurance for launching the product.

Guinea Insurance, among other lines of products, offers both Third-Party Motor Insurance and Comprehensive Motor Insurance. The third-party Motor Insurance covers third parties who are affected by an accident only, while the Comprehensive variant covers both the insured and third parties affected by an accident.

Third-party motor insurance is one of the six compulsory insurances stipulated by the Insurance Act 2003, which guides insurance operations in Nigeria. It represents the legal minimum level of motor insurance cover any motor vehicle or Tricycle owner should have to qualify to ply Nigerian roads and stipulates compensation to accident victims.

Guinea Insurance’s comprehensive motor insurance provides cover for loss of or damage to the motor car resulting from accidental collision or overturning, loss or damage resulting from fire or theft and unlimited liability for death/bodily injury to third parties.

The Company offers a discount on the premium payable for every policy and Free Tracking device installation subject to the value of the vehicle as additional incentives.

In a bid to ensure seamless transactions and enhance customers’ experience, Guinea Insurance has launched a revolutionary self-service motor insurance e-portal that allows customers to purchase motor insurance products in less than two minutes.

The Managing Director, Guinea Insurance, Ademola Abidogun, said that the motor insurance portal was launched to provide the insuring public with unlimited access to make real-time purchases from anywhere and whenever they needed to.

According to him, the portal gives customers the freedom to buy authentic and reliable motor insurance policies without any geographical barrier; insofar as the vehicle is within the Nigerian land borders.

“As it stands today, consumer behaviour is undeniably shifting and favouring effortlessness more than before, whether by simply engaging with a business quickly and conveniently or by easily accessing the most relevant information to meet their individual needs. Our customers nationwide would be able to choose and make informed decisions to purchase motor insurance products that best suit their insurance needs.”

Norrenberger Group, apart from its existing products such as Engineering Insurance, Bonds, General Accident Insurance, Fire and Special Perils, Motor Insurance, and Marine Insurance, is developing insurance products that will enhance and support climate change in all ramifications.

The Managing Director, International Energy Insurance (IEI) Plc, subsidiary of Norrenberger Group, Mr. Olasupo Sogelola, speaking on the sideline of the just concluded 50th Conference and Annual General Assembly of the African Insurance Organisation (AIO) in Windhoek, Namibia, said insurance has to move towards supporting climate change, starting from the impact of climate change especially on agricultural products in Nigeria.

Sogelola said IEI is developing products to enhance and support climate change in all ramifications. “For us at IEI, we are developing products to enhance and support climate change in all ramifications.

The three companies are known for best-in-class service delivery.

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13-year-old Wins Heirs Insurance Essay Championship, Gets N5m

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Heirs Insurance Group has announced the winners of the 4th edition of the Heirs Insurance Essay Championship, a nationwide competition promoting financial literacy and academic excellence among secondary school students and educators.
The grand finale, held in Abuja recently, brought together students, parents, and academic leaders for a celebration of knowledge and creativity. This year’s edition, which attracted over 5,000 entries from junior secondary school students nationwide, was anchored on the topic “The Role of Insurance in Keeping Families Safe and Secure”.
After a rigorous evaluation process by a panel of academic professionals, independently verified by Deloitte & Touche, 13-year-old Rhema-Love Abraham of Precepts Learning Field, Lagos, emerged as the overall winner, earning a N5 million scholarship and a N1 million grant for her school.
Bernice Michael of S-TEE High School, Lagos, claimed the second-place position, winning a N2 million scholarship, while Afopefoluwa Tofio-Jacobs of D-IVY College, Ogun State, took third place, receiving a N1 million scholarship.
This year, Heirs Insurance introduced the inaugural Teachers Prize, to honour teachers promoting insurance awareness within their schools and communities. This initiative was created to democratise access to insurance literacy, working collaboratively with teachers and educators.
Mr. Okpe James Chidi, a teacher at Urban Secondary School, Umuna Orlu, Imo State, emerged as the winner of the Teachers’ Insurance Awareness Prize, with a personal award of N1 million cash prize, and a N500,000 grant for his school. His project, which deepened students’ understanding of financial literacy and insurance, was praised for its innovation, reach, and measurable impact.
Speaking at the ceremony, Niyi Onifade, Sector Head, Heirs Insurance Group, commended all the participants for their creativity and drive, emphasising the Group’s commitment to nurturing future leaders through education.
He said, “We are proud of every student and teacher who participated in this year’s Essay Championship. Their creativity, curiosity, and dedication reflect the future we envision for our nation; one built on knowledge, innovation, and resilience. At Heirs Insurance Group, we believe financial literacy is a powerful tool for empowerment and transformation”.
The Heirs Insurance Essay Championship is a flagship Corporate Social Responsibility (CSR) initiative of Heirs Insurance Group, created to build awareness of insurance literacy and critical thinking among young Nigerians. The introduction of the Teachers’ Insurance Awareness Prize further demonstrates the Group’s commitment to advancing insurance education and promoting financial inclusion at every level of society.

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Leadway Assurance Wins Two At BAFI Awards

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Leadway Assurance won two awards at the 2025 BusinessDay Banks and Other Financial Institutions (BAFI) Awards, as the Insurance Company of the Year and Excellence in Claims Leadership & Digital Innovation. This is the second consecutive year the company would be emerging as the insurance company of the year.
These recognitions reaffirm Leadway Assurance’s position as a trusted insurer, underpinned by 55 years of legacy of integrity, innovation, and customer focus.
In 2024 alone, the company paid out N117 billion in claims. Each payout reflects restored livelihoods and renewed confidence for families and businesses across the country.
Commenting on the milestone, Gboyega Lesi, Managing Director of Leadway Assurance, said: “These double honours are a worthy recognition of the dedication of our team and our commitment to serving customers better every day. The recognition motivates us to continue building systems and teams that ensure no one faces uncertainty alone. Each innovation and every claim fulfilled reaffirms our promise to provide protection. For Leadway Assurance, these accolades celebrate our sense of purpose, reliability, and the lasting strength of an indigenous brand built to endure.
“Winning the Insurance Company of the Year for the second consecutive year and adding Excellence in Claims Leadership and Digital Innovation awards reflects our consistent devotion to excellence, consistency, and innovation in delivering value. We thank the leadership of BusinessDay for celebrating our relentless pursuit of efficiency, transparency, and empathy in every customer interaction; from simplifying claims processes to leveraging technology for faster, smarter access to insurance policies, as we continue to redefine trust and innovation in the insurance industry.”
Leadway Assurance’s transformation of claims management has set a new benchmark in the insurance industry. Leveraging cutting-edge technology, the company has digitised its claims processes, enabling customers to file, track, and finalise claims seamlessly. This digital shift has significantly reduced turnaround times and elevated customer experience nationwide.

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NAICOM Charges Insurers To Develop Parametric, Microinsurance Products For Climate

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By Sola Alabadan

The Commissioner for Insurance and Chief Executive of National Insurance Commission (NAICOM), Mr Olusegun Omosehin has advised West African insurers to develop parametric and microinsurance products tailored to the region’s climate realities.
Giving this charge at the 2025 WAICA Conference in Lagos, Omosehin also urged insurers to invest in data and technology to improve climate modelling, risk assessment, and product delivery.
The theme of this year’s conference, was “The West African Insurer in the Face of Climate Change”.
He added the the insurance operators have to expand inclusion, and ensure that insurance reaches farmers, market women, artisans, and micro-entrepreneurs, which is the backbone of our economies.
He stressed that insurers must prioritise capacity building, investing in the next generation of insurance professionals, as well as make sure that insurance evolve from a transactional service to a strategic enabler of development.
He also pointed out that “Climate change is rewriting the narrative of our region. It is testing the strength of our economies, the endurance of our communities, and the responsiveness of our institutions. It has become a macroeconomic threat, influencing fiscal policy, national budgets, and the stability of our financial systems.
“The evidence is sobering. In 2024, flooding affected over 7.5 million people across 16 West African countries. Nigeria alone accounted for 1.3 million displaced persons. In 2025, over 33,000 Nigerians were displaced, 3,800 homes destroyed, and 5,300 hectares of farmland submerged—threatening food security and economic stability.
These are not just statistics—they are stories of disruption, loss, and delayed development. Yet, within this crisis lies an opportunity: to redefine the role of insurance as a force for resilience and sustainable development”.
Like many African nations, he stated that Nigeria faces a significant climate finance gap, noting that “Traditional budgetary responses are no longer sufficient. We must strengthen financial instruments that allow us to anticipate shocks rather than merely react to them.
When integrated into national planning, insurance becomes one of the most effective tools for climate risk management and economic resilience”.
He further assured that NAICOM is committed to enabling policies that foster collaboration between operators, regulators, and development partners, adding that strengthening climate resilience across West Africa demands a unified approach—one that blends sound regulation, market innovation, and strategic partnerships.

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