By Sola Alabadan
To ensure that the insuring public in Nigeria as a way of life, especially as it borders on the compulsory motor insurance, the insurance operators are embarking on a massive awareness campaign tagged “Small Premium, Big Coverage.”
The Chairman of the Publicity Sub-Committee, of the Insurers Committee, Mr. Akinjide Orimolade, who disclosed this to journalists in Lagos, said the campaign, which will last for three months, will commence on Monday, July 21, on Radio, Television, Newspapers and social media platforms.
The campaign is in line with the circular issued by the National Insurance Commission (NAICOM)
in December 2022 which approved new premium rates and the Total Third Party Damage (TTPD) compensation limit.
According to the circular which took effect from January 1, 2023, the third party motor insurance new premium rate is now N15,000, while the claims limit is N3 million.
“Own goods third party cover attracted N20,000 premium with N5 million compensation.
“Staff bus attracted N20,000 premium with N3 million compensation.
“Commercial (trucks, general cartage) attracted N100,000 premium with N5 million compensation.
“Special types attracted N20,000 premium with N3 million compensation.
“Tricycle attracted N5,000 with N2 million compensation.
“Motor cycle attracted N3,000 with N1m compensation.
Orimolade added that “This is a pan Nigerian campaign covering social media, print, radio jingles and television commercials some of which you will be seeing now”.
He said for the campaign to get across to the target audience in the six geo-political zones of Nigeria, the message has been simplified in various local languages including Igbo, Yoruba, Hausa and pidgin.
While commending the journalists for their support thus far, Mr. Orimolade who is also the Managing Director/Chief Executive Officer, Stanbic IBTC Insurance, appealed to journalists for more support.
“We need your support in this journey and do hope that as partners in progress, you will give this campaign the publicity it deserves.
Over the three months period that this campaign is scheduled to last, we expect massive publicity from you and do hope you will give it your best.
He called on Nigerians to embrace in order to take advantage of the numerous values it offers.