By Sola Alabadan
The Nigerian Insurers Association (NIA) has charged members of the Corporate Affairs Managers Committee of the Nigerian Insurers Association (CAMCONIA) to ensure that they are alive to their responsibilities at all times
The Director-General of the NIA, Mrs. Bola Odukale, gave this charge during the annual retreat of the imagemakers of the insurance industry in Abeokuta, Ogun State recently.
She stated that “I want to encourage you to not shirk your duty, and I am positive our industry will be the better for it.”
Mrs.Odukale added that” Your committee is a very important one to us; you guys are the ones to promote us, you are the image makers of our industry, you are the strength behind the insurance brand in Nigeria.”
The retreat brought together over 30 Marketing Communications, Digital Marketing and Public Relations experts in the Nigerian insurance industry for a 3-day interactive conference to reinvigorate and re-align goals, foster collaboration, and drive overall industry perception.
“We are thrilled with the outcomes of our retreat,” said Segun Bankole, Chairman, CAMCONIA and Head of Brand and Corporate Communications, Sovereign Trust Insurance Plc.
“Our association has returned energised, focused, and committed to achieving the ideals of the reinspired CAMCONIA. We are poised for significant visibility and innovation in the coming months.”
Key highlights from the retreat include: a reinvigorated association as key to better industry image; identification of strategic priorities as a PR and communications professional in the Nigerian insurance industry; development of a comprehensive action plan to be presented to relevant stakeholders, as well as forging better relationship with the Advertising Regulatory Council of Nigeria (ARCON), amongst others.
“We are excited to execute our action plan and capitalise on new opportunities brought about by our enhanced collaboration with ARCON in particular,” added Bankole. “Our retreat has set the stage for a remarkable year ahead,” he stated.
Facilitators at the retreat themed: “Leading the Narrative: Shaping the future of our Industry” include Lara Yeku, Performance Coach and HR Expert, who is also the Head of HR, Food Commercial Division, Flour Mills of Nigeria; Tope Adaramola, Public Speaker, PR professional and Executive Secretary, Nigerian Council of Registered Insurance Brokers of Nigeria (NCRIB); and Dr Lekan Fadolapo, Director General, Advertising Regulatory Council of Nigeria (ARCON). The Facilitators expressed their delight at the impressive turnout and engagement sessions.
“With what I have seen, the future of CAMCONIA is in very capable hands. I am happy to be part of this renewed vigour and drive,” Tope Adaramola, the NCRIB Executive Secretary/CEO, said.
